TEDxAsburyPark.com
Member of the marketing team for one of the longest-running TEDx conferences on the east coast. Wrote most of the content for the website promoting 2024's Unity event, along with social media and eCRM copy. Currently updating the site for a series of TEDx events in 2026 and will add link once the site is live.
MyKidneyJourney Patient Website
Updated existing copy, created new robust content, and recommended revising site structure to provide a richer, more informative user experience.
UsInLupus.com
Researched and wrote all copy for this brand new, unbranded website (circa 2012), including informational articles, lifestyle tips, and advice for caregivers.
Also oversaw content for 20+ videos (patient testimonials and doctor Q&As), which involved developing interview questions, being present at shoots to ensure all points were addressed, and assisting in the editing process.
Winning Core Creative Concept
Worked with a designer to create this core creative option for Baxter's line of customizable Parenteral Nutrition products. Client selected our submission as the tagline and design that would carry through their 2025/26 B2B campaign.
Climara Pro Banner Ad
Created banner ad copy for the Climara Pro combination-dose patch, indicated for the relief of moderate-to-severe hot flashes and the prevention of postmenopausal osteoporosis.
Climara Pro Facebook Ad
Created Facebook ad copy for Climara Pro, a women's health brand indicated for the relief of moderate-to-severe hot flashes and the prevention of postmenopausal osteoporosis.
VESIcare Interactive Guide to Internal Plumbing
Created content for this interactive tool designed to help users understand what overactive bladder is and how VESIcare helps treat it.