DIGITAL MEDIA
With SEO always top-of-mind, I've developed concepts and content for a variety of digital projects, including websites, social media, e-newsletters, eCRM, interactive features, and paid search.
TEDxAsburyPark.com
Member of the marketing team for one of the longest-running TEDx conferences on the east coast. Wrote most of the content for the website promoting this year's event, along with social media and eCRM copy: https://tedxasbury.com/
Betaseron.com Patient Website
Updated copy throughout this patient website to reflect the creation of a patient support app: https://www.betaseron.com/patient-support
UsInLupus.com
Researched and wrote all copy for this brand new, unbranded website (circa 2012), including informational articles, lifestyle tips, and advice for caregivers.
Also oversaw content for 20+ videos (patient testimonials and doctor Q&As), which involved developing interview questions, being present at shoots to ensure all points were addressed, and assisting in the editing process.
Climara Pro Banner Ad
Created banner ad copy for the Climara Pro combination-dose patch, indicated for the relief of moderate-to-severe hot flashes and the prevention of postmenopausal osteoporosis.
Climara Pro Facebook Ad
Created Facebook ad copy for Climara Pro, a women's health brand indicated for the relief of moderate-to-severe hot flashes and the prevention of postmenopausal osteoporosis.
VESIcare Interactive Guide to Internal Plumbing
Created content for this interactive tool designed to help users understand what overactive bladder is and how VESIcare helps treat it.
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