Naven Health Revamped Home Page
Revised and revamped Naven Health's home page content promoting their home infusion nursing services to HCPs.
Revamped Naven Health
Our Capabilities Section
Revised and revamped Naven Health's Our Capabilities section content (consisting of one landing page and four sub-pages) promoting their home infusion nursing services to HCPs. Embedded link goes to landing page; can navigate to other pages from there.
Winning HCP Campaign Core Creative Concept and Sales Aid Copy
Worked with a designer to create this core creative option for Baxter's line of customizable Parenteral Nutrition products. Client selected our submission as the tagline and design that would carry through their 2025/26 HCP campaign. Wrote and referenced sales aid copy too, however I can't show it as it's a proprietary internal document.
MyKidneyJourney Patient Website
Updated existing copy, created new robust content, and recommended revising site structure to provide a richer, more informative user experience.
TEDxAsburyPark.com
Have been a member of the marketing team for one of the longest-running TEDx conferences on the east coast since 2024. I write much of the website and subscriber content promoting our periodic events, and assist in curating and coaching our musical guests.
UsInLupus.com
Researched and wrote all copy for this brand new, unbranded website (circa 2012), including informational articles, lifestyle tips, and advice for caregivers.
Also oversaw content for 20+ videos (patient testimonials and doctor Q&As), which involved developing interview questions, being present at shoots to ensure all points were addressed, and assisting in the editing process.
Climara Pro Banner Ad
Created banner ad copy for the Climara Pro combination-dose patch, indicated for the relief of moderate-to-severe hot flashes and the prevention of postmenopausal osteoporosis.
Climara Pro Facebook Ad
Created Facebook ad copy for Climara Pro, a women's health brand indicated for the relief of moderate-to-severe hot flashes and the prevention of postmenopausal osteoporosis.
VESIcare Interactive Guide to Internal Plumbing
Created content for this interactive tool designed to help users understand what overactive bladder is and how VESIcare helps treat it.